In the 60s, my father wrote a small but enormously influential book called The Principles of War. In it, he applied the principles of physical warfare to what he called strategic evangelism. This idea of warfare is necessary in order to understand a central part of what is happening here, and by this I mean the concept of the decisive point. A decisive point is one which is simultaneously strategic and feasible. Strategic means that it would be a significant loss to the enemy if taken. Feasible means that it is possible to take. New York City is strategic but not feasible. Bovill is feasible but not strategic. But small towns with major universities (Moscow and Pullman, say) are both.